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EXHIBITS INC. TOP 10 TRADESHOW TIPS

  1. Focus, Focus, Focus:
    Identify your organization's top priorities for your next upcoming show.
    Plan and and set measurable and achievable objectives, 
    Consider the specific tradeshow, attendees, your allocated resources, 
    Create a theme, 
    Focus the marketing campaign on meeting your goals.
  2. Draw Traffic to Your Booth:  
    Send out fun, creative pre-show mailers,.
    Invite people to your booth  via U.S. mail, E-Mail, advertising!
    Mail lists are often available for purchase prior to your next show.
    Design a catchy invite utilizing your theme
    Create compelling reasons for attendees to visit,
    Send Multimedia E-Mails, attract more prospects, more effectively, more quickly! 
  3. Royal Treatment:
    Welcome all visitors like VIPs  - Very Important Prospects,
    Train booth staffer members accordingly,
    Encourage excitement, enthusiasm, knowledge, hospitality,
    Qualify attendees with professionalism,
    Treat every guest as a valued client, and they may become one.
  4. Collect Qualified Leads:
    Create a brief questionnaire
    Hand out nice premiums to qualified prospects
    Tie in desirable gifts with theme
    Invite attendees to win prizes via educational games promoting your firm
  5. One on One:
    Have a comfortable meeting area with seating for VIP meetings,
    Invite attendees for scheduled meetings to your hospitality suite, 
    Shared meals provide excellent opportunities to bond with future VIP clients
  6. Generate Electricity: 
    Use catchy colors, lighting, outfits, images, 
    Create palpable buzz by enthusiastic staffers exciting attendees
    Move guests with performers, shows, or  exciting giveaways 
    People will be drawn magnetically to find out what is going on
    Motion & Excitement Attracts People
    People gather where crowds concentrate
  7. FREE Press:
    Have visible presence in Tradeshow press room
    Develop comprehensive press kits for the media
    Have company spokesperson available for interviews
    Invite Media to your exhibit to learn about your newest offering
    More interesting story angles often gain wider press coverage 
    Photos, videos, background information and facts are very valuable
    The trade press wants to cover new developments affecting your industry
    The mass media covers stories that interest or impact everyone's lives
  8. Save a Bundle:
    Do not measure results by # of catalogs handed out at shows! 
    How much is spent on printing for each show?
    60-85 % of handouts are thrown out  (Trade Show Bureau),
    It is not read, looked at, or filed for future reference,   
    Mountains of trash are generated by catalogs & spec sheets,
    Collect contact info & follow-up instead of handing out expensive printed items,
    Mail printed literature sparingly,
    Handout literature at tradeshows much more sparingly,
    Save on printing & mailing expenses by mailing, E-Mailing Digital Brochures,
  9. Evaluate Results:
    Measure results against goals,
    Where goals realistic?
    What areas might use improvement?
    Use evaluations to help plan and set objectives for future shows
  10. Follow-Up, Follow-Up, Follow-Up! 
    By far, the biggest complaint of attendees is lack of follow-up!
    Instituting an effective follow-up plan is sure-fire way to beat the competition, 
    Create a tri-pronged follow-up plan for success,
    Send letter, fax, or email confirming areas of interest within 3 days.
    Call qualified leads to further identify requirements in 10 - 14 days.
    Follow-up based on prospect's needs.

 

Copyright © 2003 H. Austin Esfandiary, KCCH 

 

 

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System LS Abex 200 Abex 250 Abex 300 Abex 350 Abex 400 Abex 500 Abex 600 Abex 900 Abex UltraLite Abex Ultra-Lite Exponents EXPONENTS Exponents System Exponents Custom Modular Display Exponents Headlines Exponents Headliners Truss Interlock Truss Quick Link QuickLink Zero Truss Mero Mero Truss Laarhoven Design International LDI Laarhoven Design International Ambassador Laarhoven Design International Legend Laarhoven Design International Elite Laarhoven Design International Maverick Laarhoven Design International Convertible Laarhoven Design International Lacet Laarhoven Design International Laarhoven Design International Laarhoven Design International Laarhoven Design International QuickScreen Quick Screen Expand Big Fabric Expand 2001 Expand Pop-Up Exposure Pop-Up Ultra Lite Pop-Up Arise Pop-Up Convertible Pop-Up Maverick Pop-Up Instand Pop-Up Nomadic Pop-Up Instand Nomadic Pop-Up Mirage Pop-Up Travelite Pop-Up Expand PopUp Exposure PopUp Ultra Lite PopUp Arise PopUp Convertible PopUp 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